Why Integrate DAM and PIM?

Managing product content across platforms shouldn’t be a manual process. If you're already using Salsify PXM and Bynder DAM, our bidirectional connector unlocks faster, smarter content syndication—reducing time to market while enhancing brand consistency.

With automated asset and metadata synchronization, you can ensure every product record is accurate, timely, and aligned across all digital and retail touchpoints. You set the cadence: schedule regular asset transfers, trigger urgent updates on demand, and define exactly which metadata fields sync in each direction.

The result? More efficient workflows, fewer mistakes, and a stronger, more consistent product experience everywhere your brand shows up. Whether you're launching new products, refreshing seasonal content, or responding to retailer updates, our connector helps you move with speed, confidence, and control.

All of this is powered through a self-service portal—giving your team transparency, flexibility, and full operational oversight.

What's Different About the Gournay Consulting Connector?

Our connector was developed at the request of our clients and is continually evolving to meet the changing demands of the digital shelf.  We support clients with DAM and PIM implementation, adoption, optimization, and day-to-day management. That gives us unique insights into the challenges brands face with data flow, content accuracy, and limited resources. We've designed our connector in partnership with active Bynder and Salsify clients to drive efficiency, brand consistency, and speed to market.

• Asset delivery from Bynder to Salsify on your schedule
• Schedule asset transfer from Bynder to Salsify at a cadence you choose to ensure timely and consistent availability
• Trigger ad hoc asset ingestion to Salsify for those times you need immediate action outside of the regular schedule
• Automate the exchange of metadata between Bynder & Salsify
• Enable automatic synchronization of metadata between Bynder and Salsify to maintain data accuracy and consistency
• You define which metadata properties from Bynder should be loaded to asset records in Salsify and which properties from Salsify you want loaded to assets in Bynder for full control of your asset management and reporting
• Self-service portal puts you in control of your integration
• Access the user-friendly portal to monitor logs, update configurations and schedules, and manually trigger asset transfers for enhanced control and transparency